My family is definitely a “beach family.” I remember being bundled up as a little girl and driven the 45 minutes to the Jersey shore in the middle of February. We’d walk on the beach until my brothers and I couldn’t feel our extremities any longer then we’d head into one of the few off-season haunts that was still serving and enjoy some treats while enjoying the surf and ocean smell from a warm spot. Because of this, I personally like to wait until after Labor Day to head to the shore, instead of fighting the crowds and paying inflated, seasonal prices.

Sunset over a quiet boardwalk
Last year, I visited Asbury Park – one of the Jersey Shore’s eccentric, hidden gems. Fun Fact: Bruce Springsteen released his debut album “Live From Asbury Park” in 1973.Possibly most well-known for hosting The Boss himself at the Stone Pony in his early years (which is still standing and serving cocktails to this day), Asbury Park is going through a cultural revolution of sorts. After becoming a somewhat dilapidated portion of the shore in the 1980s and 1990s, Asbury is starting to reinvent itself as a place for artists and eccentrics alike. With a blossoming music scene – the Paramount Theater hosts funky, off-beat bands as well as large name acts – and a vibrant artist community, Asbury has become a great “off-the-beaten-track” place to vacation.

The view from my hotel room in The Berkeley
During my first trip to this hidden treasure, we stayed at the Berkeley Ocean Front Hotel, formerly the historic Berkeley-Carteret Hotel which was restored in 2007. I loved the funky, Art-deco style with bright, bold colors and simple lines. And for less then $100 a night, I couldn’t have been happier. Also, we had a beach view from our window: triple points!

We were there during the annual Zombie Walk!
We ate at the laid-back, reasonably priced Beach Bar which had cabana-like seats complete with comfy pillows and chaise lounges. For about $15 a person, we had a (non-alcoholic) drink and sandwich. For dinner, we went to the Salt Water Beach Café. This little gem is “Green Restaurant Certified” meaning that they are eco friendly and do their best to converse, reuse and reduce waste. They also serve almost exclusively local produce and meats with their meals. Sea scallops from Long Beach Island with a side salad made with fresh New Jersey Tomatoes: Yummy! This place can be a touch pricier then the usual boardwalk pizza joint, but it’s well worth it. There’s something for even the pickiest eaters out there. Plus, it’s right on the boardwalk with outdoor seating so you can enjoy the sun and sand while enjoying a beautifully prepared and presented meal.

New condos are popping up everywhere!
After an excellent meal, we wandered the boardwalk (my favorite pastime). If you’re looking for cheesy t-shirts and shot glasses, do not go to Asbury Park. In place of the usual chachki touting seaside peddlers, you’ll find talented artists tastefully showing their wares for your pleasure. There’s several funky clothing shops selling one-of-a-kind jewelry, scarves and hats as well as more high-end spots that feature creations from local and national artists. This is a great place to splurge on a unique Christmas present for a loved one. And, unfortunately, splurge you will. While there are deals to be had, many of the shops feature rather pricey pieces of art.
The dilapidated state of some of the old, historic buildings is sad yet beautiful at the same time. It’s the perfect location for an artist’s paradise in my opinion. Like Brooklyn and now Philadelphia, this seaside town is poised for an awakening that will start with the fringes of society then the mainstream will catch on and render the “cool factor” of the spot nonexistent. So check it out while it’s still under the radar.

The Casino - The Paramount theater is here
The nightlife is pretty great too. There’s the Paradise Nightclub in the Empress Hotel is known for its lively gay community. Actually, Asbury Park in general is known for its gay population and the Empress Hotel is at the nexus of the cloud. Since it’s re-opening in 1998, it’s become a popular alternative to Fire Island. Featuring an outdoor pool, nightclub, clothing shop and new restaurant, business is clearly booming.
Although I fear that the authenticity of this hidden Jersey Shore gem will be compromised soon with hipsters, wannabe artists and even worse – vacationing families, I plan on enjoying the history and heritage that this eccentric beach community provides.
For more information on the history of Asbury Park, visit this link. Also, check out the Wikipedia page here.
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